“Video is a powerful mechanism for communicating what your business is all about” Anupam Gupta, President Search Engine Land
Recent survey of the Nielson Company shows that an average American views 151 hours of television every month. The research further suggests that there has also been an exponential increase in the number of viewers watching videos on TV, mobile and internet devices.
With more than 11 million Americans hooked to mobile web and 65% of the viewers watching online videos daily, video marketing has become an effective tool to capture the eyes of the potential customers and grow your business.
However, there is still reluctance in the minds of the small business owners about the use of videos for business promotion. The thought of creating a video and uploading it fills them with dread.
But the benefit of marketing using videos certainly outweighs the efforts needed to create movies for marketing. With YouTube.com becoming the third most popular website across the globe in just short duration of its launch, now is the time every small business owner dive into the field of video marketing to get a greater share of success pie.
If you are a small business owner and still indecisive about using video marketing then here are some reasons which will help you in deciding why using this medium to market your business would be a sound decision for your business:
- Advertises your product 24×7:- Even while you are sleeping, your business is being promoted through your videos uploaded on your company’s blog or one of the popular sites like Google videos or YouTube.com.
Video marketing is certainly one of the cheapest ways for global advertising because billions of internet users spread all across the world watch your videos.
- Can be accessed on different devices:- The biggest advantage of this medium is that your videos can be accessed by users on various devices such as iPods, cell phones, computers and many more.
- Can help you climb up the ladder in search engine rankings:- Believe it or not but by placing your videos on your blog or even uploading it on the YouTube.com can help in search engine optimization as more visitors will be drawn to your website. More traffic means more sales and more profits.
Video marketing can help small business owners to educate their target audiences, spread their brand awareness and increase their customer base. So what are you waiting for? start t creating and uploading videos to brand your business today!