The internet has surely changed the way businesses are conducted. Many marketing gurus deem the internet the hottest advertising destination, but the question remains that even though the internet has made a foray into more than 95% homes in America, why are 97% of all e-entrepreneurs unable to make money using online marketing? What are the common mistakes in online marketing made by business owners?
The year 2009 saw the United Kingdom become the largest money spender in the field of online marketing. The UK alone spent huge amounts of money on digital and internet advertising as compared to money spent on TV and newspaper advertisements.
If you are just stepping into the world of online marketing and want to enjoy immense success without burning your fingers, keep these tips in mind:
Online marketing mistake 1: – The major reason behind the failure of online marketing campaigns is that many are ill informed about the product and service offerings of their companies.
Unless you are passionate about your business, how can you inspire others to make a purchase? Know your product well and let the world know your love for your business through well worded online ads.
Online marketing mistake 2: – One of the most expensive mistakes online marketers make is not using offline channels like email marketing for business promotion. The reason why you still receive hundreds of advertising emails everyday is because they obviously work.
Even if a small percentage of email recipients respond to the mails, it still turns out to be profitable. So make use of direct email marketing, which is still the most convenient and cost- effective way of online marketing.
Online marketing mistake 3: – Creating a heavy website that takes long time to load is another mistake made by e-commerce entrepreneurs. You would have spent lot of money in creating a beautiful website, but all your money will go down the drain if your website consumes a lot of bandwidth and takes more than 10-15 seconds to load. This will irritate customers and make them click off your site.
Online marketing mistake 4:- Lengthy registration forms asking for provide basic information should be strictly avoided if you want to catch the fancy of the customers. You would need to have the email ID of the site visitors for sending them follow-up mails, and to do so, you can get their emails by making them fill a basic registration form. Asking them too many questions could be the main reason as to why you don’t get many repeat visitors.
Studying the sites of your competitors, building permission based email lists, follow-up of targeted campaigns, and making use of Web2.0 technology are some of the other tips that can be used by online entrepreneurs to save money on online marketing.
It is rightly said that “”in all labor there is profit, but idle chatter leads only to poverty”. Avoid the above mistakes in online marketing to make your online marketing efforts really profitable.