Google loves brands – build one- Dave Naylor
Do you own a small business and want to turn it into a popular brand that is recognized not just in your neighborhood, but all across the globe? If the answer to the above question is yes, then join hands with our company’s online marketing team to create and implement an excellent internet marketing plan.
In this time of global gloom, a strong internet marketing plan should be integrated with your existing marketing piece so that you can catch the eyeballs of more customers without burning a big hole in your company’s pocket.
Our company has the following approach toward creating a great internet marketing plan:
Goals and visions should be well defined: – The first step toward creating an internet marketing plan is to have a clear idea as to what your company wants to achieve through internet marketing.
Whether you want to find new clients or a website to provide information to your target customer, want to create an online community, et al, all should be clearly written as a scheduled framework or general plan when you design an internet marketing plan.
Check out the strengths and weaknesses of your competitors: – You should study the website of your competitors, check their rankings on Alexa.com, and see what they are offering. You can analyze the weakness of the websites of your competitors and use such information to design a perfect website for your business.
Marketing filter: – This is one of the most important concepts followed by almost every successful online venture. Marketing filter is in the form of an inverted triangle where the base of the triangle shows the low cost offerings that you provide to your customers like free samples or freebies. As the triangle narrows upwards, you need to defined additional price points to observe what can have an impact on the sales of your product and services.
Focused approach toward attracting the target market: – Rather than creating generic content, it is important to design a website with content keeping in mind the likes and dislikes of your target audience so that you are easily able to capture their attention.
Your website should be easy to navigate, user friendly, and should be able to provide convincing solutions to your target audiences.
Select suitable brand name and come up with strategies to drive more traffic: – Select a catchy brand name for your company like that can best describe your product and services.
Design a website which is easy to load and has crisp, clear content. You should make use of right keywords and dress it up with videos so that your site receives higher search engine rankings. Take the help of a SEO company that can help you drive more traffic to your website.
Once you are done with your internet marketing plan, you would need a team of experienced internet professionals who can turn your dream plan into reality. Select a good internet marketing company and see your business grow leaps and bounds.
“Video is a powerful mechanism for communicating what your business is all about” Anupam Gupta, President Search Engine Land
Recent survey of the Nielson Company shows that an average American views 151 hours of television every month. The research further suggests that there has also been an exponential increase in the number of viewers watching videos on TV, mobile and internet devices.
With more than 11 million Americans hooked to mobile web and 65% of the viewers watching online videos daily, video marketing has become an effective tool to capture the eyes of the potential customers and grow your business.
However, there is still reluctance in the minds of the small business owners about the use of videos for business promotion. The thought of creating a video and uploading it fills them with dread.
But the benefit of marketing using videos certainly outweighs the efforts needed to create movies for marketing. With YouTube.com becoming the third most popular website across the globe in just short duration of its launch, now is the time every small business owner dive into the field of video marketing to get a greater share of success pie.
If you are a small business owner and still indecisive about using video marketing then here are some reasons which will help you in deciding why using this medium to market your business would be a sound decision for your business:
- Advertises your product 24×7:- Even while you are sleeping, your business is being promoted through your videos uploaded on your company’s blog or one of the popular sites like Google videos or YouTube.com.
Video marketing is certainly one of the cheapest ways for global advertising because billions of internet users spread all across the world watch your videos.
- Can be accessed on different devices:- The biggest advantage of this medium is that your videos can be accessed by users on various devices such as iPods, cell phones, computers and many more.
- Can help you climb up the ladder in search engine rankings:- Believe it or not but by placing your videos on your blog or even uploading it on the YouTube.com can help in search engine optimization as more visitors will be drawn to your website. More traffic means more sales and more profits.
Video marketing can help small business owners to educate their target audiences, spread their brand awareness and increase their customer base. So what are you waiting for? start t creating and uploading videos to brand your business today!